Internal Brewsletter - December 23, 2020

Written By Guest User

MARKETING UPDATES

HOPPY NEW YEAR CAN MISTAKE

In pure 2020 fashion, when we received our Hoppy New Year cans this year in preparation to can the beer, we noticed something strange…the year on the can, in the description, is….you guessed it…2020. This is obviously a mistake, as no one in their right mind would ever want to ring in 2020 again, but we have to roll with the punches (isn’t that the motto for this year???) and make the best of the situation at hand.

So with that being said, please refer to the below verbiage (pasted from our social media post) and relay this to any customers who may have questions or be confused.

“Nobody in their right mind would LIKE to ring in 2020 all over again—but apparently our cans would!

Somewhere along our wandering journey to canning, this year’s run of Hoppy New Year were misprinted and are in the same cans as last year—including our naively optimistic write-up for 2020…you can’t be right all the time!

To be crystal clear, what you’ll discover inside this can is a damn tasty IPA, brewed fresh to kiss 2020 goodbye and welcome in 2021.

So let’s all roll with the trips, slips and forehead slaps of this past year, and toast to unbridled optimism for the new year.

Hoppy New Year from Block 15—Cheers!”

UPCOMING BEER RELEASES

*For this week, both draft and packaged will go live at the Tap Room at 11:30 on Thursday, 12/24.

Releasing Thursday, 12/24

  • Hoppy New Year! // Imperial IPA // Hoppy New Year kisses 2020 goodbye and welcomes 2021 with a bang of citrus and floral hops. Celebrate this vibrant display of orange zest, grapefruit, tangerine and papaya hop notes, balanced by an orchestrated dance of specialty malts for a crisp, bubbly finish. Hoppy New Year from Block 15! // 8.75% // $4.10/16oz can

  • The DAB Lab, Wake & Bake // IPA // Featuring hop extract combined with a citrusy, floral combination of hops and Ethiopia worka coffee by Bespoken Roasters, Wake and Bake is a beer with a soft, clean body complemented by a dollup of milk sugar. The DAB Lab series focuses on vibrant hop-forward ales that prominently feature hop extractions. // 6.7% // $4.60/16oz can

GENERAL UPDATES

Thanks to all for being flexible with the transition to Toast! If you have constructive feedback, please reach out to management and let us know. In the meantime, let’s see how it goes and get all the kinks worked out!

TAP ROOM UPDATES

Just a reminder to everyone - the smoking area at the Tap Rom (for both customers and employees) is next to the silo, and only there.

There are posted “No Smoking” signs in the breezeway area, and those need to be followed. That breezeway area with the pallets and barrel racks is directly below the louvres that pull air into the brewery and when people smoke there it pulls their cigarette/vape smoke into our brewing area.

Additionally, if you are utilizing the smoking area, please keep an eye out for stray butts and dispose of as necessary, and check the butt receptacle and make sure it’s not overflowing!

POLICY CORNER

Here are a couple of links to help you track what is going on at a state and county level for COVID cases in Oregon. These tables provided by OHA have been the most accurate and clear representation of data that we have encountered out there. Stay Safe!

WHAT’S UP ON INSTA??

Block 15 Cocktails go with you wherever, whenever! We've updated our lineup of TRAVELER cocktails at both locations and they are available to go with any food purchase*: EARL GREY PALOMA Grapefruit, Orange and Earl Grey Infused Olmeca Altos Rposado
We’ve always been particular to green around here. Join us and toast to happiness, health and beer. Sláinte! ☘️ Happy St. Patrick’s Day ☘️ #DeliveringHoppiness #OregonBeer #CraftBeer #InstaBeer #IPA #PhotoOfTheDay #InstaGood #Blo
Two vibrant, hop-forward IPAs releasing this Saturday on draft and in cans at both locations: Emerging Sunshine and Selection Series, Strata! Crisp, refreshing, and bursting with citrus, mango, and floral hop notes, Emerging Sunshine is inspired by
Be advised! You’re not going to want to miss this week's limited special at the downtown Pub: Chicken Mole Torte. Chicken braised in Mole Negro, topped with roasted tomatillo slaw, on a house-made torta bun, and as always served with a side of
The last but CERTAINLY not least in our Selection Series—Selection Series, Strata—will be available this coming Saturday in cans and on draft! We once again used hops exclusively from @colemanagriculture for this beer, this time featurin
Emerging Sunshine is BACK both in the sky above and in cans at #Block15! Releasing next Saturday on draft and in 16oz cans, Emerging Sunshine is a crisp and refreshing IPA that is bursting with citrus, mango and floral hop notes and was inspired by

COMING UP ON DRAFT

  • Thurs 12/24 - Hoppy New Year! / The DAB Lab, Wake & Bake

UPCOMING / IN PROCESS BEERS

*With the constant changing of everything, some of these releases may change/get pushed back, so please be aware of that when communicating with customers!

  • Highland Hymn // Scottish Ale

  • Cold Front // Winter Lager

  • Fluffhead // IPA

THE PEOPLE’S PINT

DECEMBER’S PEOPLE’S PINT BENEFICIARY

  • Mary’s River Watershed Council // The mission of the Mary’s River Watershed Council is to inspire and support voluntary stewardship of the Mary’s River watershed. We are cultivating strong neighborhood ownership of the watershed’s health. We envision a future where abundant native fish live in the shaded waters, and where people feel connected to this place and see themselves as active stewards of the environment.

DINE OUTS

PUB:

  • Check back in January!

TAP ROOM:

  • Check back in January!

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Internal Brewsletter - December 30, 2020
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Internal Brewsletter - December 16, 2020