Internal Brewsletter - December 16, 2020
MARKETING UPDATES
LUCIDO UPDATE
Just as an FYI, with the release of Lucido this weekend (see below) we want to be very intentional in our wording about it being a bit low on the carbonation spectrum - we released this beer as being intentionally lightly carbonated. Here is the write-up Pascal created for social media, so please use verbiage like this if customers ask:
“A low-carbonation wild ale derived from blending young & old dark varietals in Florio Marsala barrels, Lucido shines with notes of almond Rocha, figs, and tart cherry pie. Combining a rich, gently sweet malt base with tart acidity and a hint of barrel character, this wild ale will continue to develop in complexity over time.”
WILDFIRE RELIEF FUND
We have closed the books on our Wildfire Relief donations program, and are extremely proud to announce that we will be donating over $1,040.00 to the American Red Cross, Oregon Wildfire fund! This money is passed on to Oregonians directly affected by this summer’s wildfires. Thanks to everyone that donated and/or spread the word to our customers!
NEW MENU ITEM NEEDS A NAME!
As mentioned below as well, we’re doing some menu advancement on our menu currently, and one of those pieces is adding a few new items! In doing so, though, we want to make sure that item has a catchy and fun name that draws people to it, so we want your help with giving us ideas!
The first new item we’re adding is a sort of bowl-esque offering with roasted carrots & parsnips tossed in cumin & coriander, arugula tossed with olive oil & lemon, and green lentils, drizzled with tzatziki sauce and topped with crispy parsnip pieces. The root veggies and lentils will be warmish, so it won’t be hot per se but will definitely be hearty. Every single item in the bowl is organic as well!
If you can think of a fun, unique name for the new item, please feel free to input it in one of the verification questions (it won’t be a mandatory one so you don’t have to fill it out if you don’t have a suggestion). Or if you want to reach out to Sarah with more in depth feedback/ideas, feel free to!
UPCOMING BEER RELEASES
*As with most of our releases, this will initially be available on Saturday via the Drive-Thru Sale, and then available at the Tap Room and Pub thereafter! Draft offerings will always go live the Friday before.
Releasing Saturday, 12/19
Lucido // Blended Dark Wild Ale 33% Matured in Marsala Barrels // This blend of young and old dark wild ales combines a rich, gently sweet malt base with tart acidity and a hint of barrel character derived from one third of the blend maturing in Florio Marsala barrels in our wild cellar. Enjoy fresh for notes of Almond Roca, figs, fudge, and tart cherry pie—or let it develop further in the bottle, allowing the wild character to develop complexity over time. // 8.5% // $10.00/500mL bottle
GENERAL UPDATES
Our Toast launch has been pushed back a bit in order to have a clean start - we will now be launching it on Monday, December 21st.
With the launch of Toast on Monday, we will be bringing back cash! Since the bills aren’t as easy to sanitize as a plastic credit card, ensure you are being diligent about washing your hands.
Additionally on Monday with the Toast launch, growler fills will be returning! Please ensure that you are wiping the growler immediately with a sani rag and washing your hands after you’ve grabbed it. Then put the used tube in the dirty rack immediately after use. We will not be selling growler glassware at the moment, we’ll just be filling empties that customers have brought in.
With Benton County transitioning into the Extreme Risk Category, starting Friday, December 18th we will no longer be offering indoor dining. The Pub’s hours will be shifting (see below) and will primarily be transitioning to Take-Out & Delivery, however if folks do want to sit outside they can as walk-ups (no reservations). The Tap Room’s hours are staying the same, and we will be putting up a new tent in the parking lot with 6 tables to have additional seating.
Per Sarah’s HotSchedules message, we are doing some menu advancement, which means we’re updating some of our current items and adding a few new items!
Starting Wednesday, December 16th, our Meatloaf Sandwich (Pub & TR) and Buttermilk Fried Chicken Sandwich (Pub Only) will be modified to make them A++++! We are also adding an Artisan Plate (Pub & TR) to the menu as an appetizer option.
Explanations on the reasons for tinkering/adding, in addition to pictures and the menu description, can be found here!
We are rolling out a new ciabatta bread, which will eventually be taking the place of our ale bread, and just as an FYI this will not be vegan!!
Next week the Drive-Thru sale will actually be on Thursday, December 24th (instead of Saturday, the day after Christmas)! This will allow people to stock up on delicious beverages before the holiday. With that being said, the store will open at 9am on Monday and close at 9pm on Wednesday, for pick-ups on Thursday!
PUB UPDATES
Beginning Friday, Pub hours are as follows:
Monday thru Friday
Take-out // 11:30am-9pm
Delivery // 4pm-8pm
Saturday & Sunday
Take-out // 11:30am-9pm
Delivery // 11:30am-8pm
Nachos will be going away starting Friday once indoor dining stops, FYI!
Our cocktail menu will be pared down while we are in the extreme risk category. The Pollinator and Currant Mood may return once we are able to more consistently offer dine in.
The replacement glass piece is on it's way for the second outdoor heater, so we will install that once it arrives.
We are creating new Floor Opening & Closing lists, as well as updated Take-Out and Delivery lists to ensure that all duties and projects are being completed. Please keep an eye out for these if you are working these shifts.
TAP ROOM UPDATES
Our outdoor tent goes up on Thursday, with seating inside of it live on Friday!! It will have 6 total tables with a max capacity of 36 patrons. The tables will be strategically placed to be near heaters so they are as warm as possible. We’re also working on getting some decorations for the tent so it looks a bit nicer than just a plain tent - think plants, barrels, etc.
If you go and replace a propane tank and you notice the cage is starting to get low, please let a manager know so we can ensure that the cage gets restocked before we completely run out!!!!
With indoor dining going away, our Floor Opening & Closing lists will also be changing a bit, so make sure you’re checking things off and not just going by memory.
POLICY CORNER
Here are a couple of links to help you track what is going on at a state and county level for COVID cases in Oregon. These tables provided by OHA have been the most accurate and clear representation of data that we have encountered out there. Stay Safe!
WHAT’S UP ON INSTA??
COMING UP ON DRAFT
Fri 12/18 - Lucido
UPCOMING / IN PROCESS BEERS
*With the constant changing of everything, some of these releases may change/get pushed back, so please be aware of that when communicating with customers!
The DAB Lab, Wake and Bake // IPA
Hoppy New Year // Imperial IPA
Highland Hymn // Scottish Ale
THE PEOPLE’S PINT
CAMERON MERRILL’S LEGACY
Cameron Merrill's Legacy Toy Drive is still going on through the 20th!
Even though this year has been a lot, we are still going to continue our tradition of the Toy Drive! We can accept NEW and UNWRAPPED toys at any of our locations!
Doernbecher’s Children’s Hospital has also provided a list of items they specifically need. We also have the link to their Amazon Wish List, which will be a great tool for folks who aren't comfortable going out shopping. Amazon will deliver the items directly to Doernbecher, which also helps take the load off of us!
Here is an employee breakdown for your reference!
DECEMBER’S PEOPLE’S PINT BENEFICIARY
Mary’s River Watershed Council // The mission of the Mary’s River Watershed Council is to inspire and support voluntary stewardship of the Mary’s River watershed. We are cultivating strong neighborhood ownership of the watershed’s health. We envision a future where abundant native fish live in the shaded waters, and where people feel connected to this place and see themselves as active stewards of the environment.
November’s People’s Pint for Samaritan Veterans Outreach raised $684.83!
DINE OUTS
PUB:
Check back in January!
TAP ROOM:
Check back in January!
The Dine Out for Monroe Grade School on 11/24 raised $289.67!
The Dine Out for Linn Benton Salmon Watch on 12/8 raised $290.73!