Internal Brewsletter - November 30, 2022
UPCOMING PACKAGED BEER RELEASES - CANS
Releasing Friday
Guy Incognito // Hoppy Pilsner Brewed with the good folks at Living Haus in Portland, together we made this beer to fill our lager-loving hearts. Pairing juicy hops with a crisp and refreshing finish, this beer is no imposter. // 6.00% ABV
Takeaways: Brewed with Living Haus, we took a new technique for brewing with Incognito extract from them and applied it to this dry, refreshing, but definitely hop-forward pilsner.
Tasting Notes: Orange Peel. Papaya. Crusher.
COMING UP ON DRAFT
Guy Incognito // Hoppy Pilsner
UPCOMING / IN PROCESS BEERS
*This list is subject to change based on the brewing schedule, so please keep that in mind!
Carpathians // Czech Dark lager
Hoppy New Year // Imperial IPA
Sticky Hands: GHV3 // Sticky Hands Variant
Prophecies // Belgian-style Quadrupel Ale
Holiday Friends // Wild Farmhouse Ale brewed with spruce tips and matured in neutral oak barrels
Hypnosis // Barley Wine Matured in Cognac Barrels
MARKETING
Deep Seek released last Friday! Here’s a recap if you need to read it again.
Why is Deep Seek so special? We’re getting a new Perpetual (year-round) beer that is a killer addition to our year-round lineup. The team took years to nail down this recipe.. And while we’re constantly evolving and continuing our improvement of processes… this beer is a true representation of the hard work it took to get here.
Here are a few more things about this beer that you may want to know…
What is it?
Modern West Coast IPA
We’ve gone deep into the exploration of this modern West Coast IPA. Brewed with mountains of pungent, resinous hops capturing depths of dank pine and bright citrus to complement your next adventure.
Why is it important?
Designed to be a cornerstone of our lineup - one we’re proud to put out—a representation of our brewing style and skill, packaged for our fans.
What to tell our fans?
We have launched a new Perpetual beer! This one is for the adventurers who thrive in the Pacific Northwest Climate. Deep Seek is a continuation of our hop exploration and techniques we learned from brewing through the years and applied to a classic west coast style. Our beers constantly evolve with each brew as we better our processes over time.
What to tell Alpha/Block 15 IPA Fans if they ask for it:
Alpha and Block 15 IPA have similar qualities to Deep Seek and were involved in the process of finding Deep Seek. An evolving process to get to this beer.
We will be giving a big marketing push next week, so it will be a soft beer launch this week to get through the holidays.
If you have questions, chat with your manager or message the Marketing team at Marketing@block15.com or myself directly kelsea@block15.com.
CROWLER/PACKAGE SALE
Crowler Sale - Joy!
Sunday Package Discount - We will NOT offer Imagine, Imagine Joyous, Figgy Pudding, Framboise Claret, and Ol’St. Nick in the package sale on Sunday
BEER EDUCATION
Weekly tastings of new releases and some classics is continuing:
Tuesdays 2pm at the Taproom
Thursdays 11am at the Pub
Our goal, as ever, is to make these tasting as accessible as possible and give everyone an opportunity to learn a bit more about what makes Block 15 beer special.
PUB UPDATES
This Friday, we will be replacing the 2 Towns Easy Squeezy with their Blueberry Cosmic Crisp which is a cider made with Cosmic Crisp apples and blueberries. This one sits slightly higher in ABV (8%) so please be mindful of that as folks enjoy this awesome new selection!
Hosts - when we are on more than a 20-25 minute wait, please suggest having a snack or drink over at Caves as one of the options for folks to do as they put their name on the waitlist. We will have copies of their menu available at the host stand, as well as a quick blurb as to how to describe Caves (if folks ask what kind of restaurant it is). We will also have a cheat sheet for their hours so that you all have a quick reference when sending folks that way.
TAP ROOM UPDATES
We have a new wine chiller next to the safe behind the bar! This should always be set at 55 unless otherwise specified. Since Bleeding Heart is our only wine at the moment and it should always be served at 55, these should only live in the wine chiller and not on top of the mini fridge.
CAVES UPDATES
Brunch will be 8am-2pm Friday-Sunday
Encourage folks to make reservations for brunch moving forward!
EVENTS
Toy Drive - Ongoing through December 20th
In lieu of a Dine Out event, we’ll be hosting Cameron Merrill’s Legacy Holiday Toy Drive!
The near month-long drive will begin on Friday 11/25 and run through Tuesday 12/20.
Cameron Merrill passed away from Acute Lymphoblastic Leukemia in 2013, at the young age of 2 years and 4 months old. In response to this devastating loss, his family established Cameron Merrill's Legacy to support children with serious illnesses, and their families. By gathering toys for these children, they hope to bring joy during very difficult times, while showing their families community support.
How people can get involved: Block 15 will be collecting new, unwrapped toys for kids of all ages. These gifts will be delivered to Doernbecher and Randall Children’s Hospital’s pediatric ICU in time for the holidays! Toys can be dropped off at either the Block 15 Downtown Pub or Southtown Tap Room locations during business hours.
HIGH FIVE SECTION
Jon C and Connor C - These two always have the absolute best attitudes and are such hard workers! They are very much appreciated and we’re lucky to have them!
Mars Gunn - Puts in tons of work making sure all is well, especially dressings such as ranch.
STAFF SECTION!
Welcome to the team to the following folks!
Kenzie Stubblefield (Caves FOH)
Congratulations to Brana on becoming our newest manager at the Tap Room!
THE PEOPLE’S PINT
Check back next month!
WHAT’S UP ON INSTA??
FEEDBACK
Hey friends! If you find yourself sitting at home, or out and about and something pops into your mind that you would like to pass along to the team, feel free to use this form! Please be mindful of keeping feedback or suggestions constructive and positively worded!