Internal Brewsletter - November 23, 2022
BLOCK 15 AND CAVES HOLIDAY PARTY!
You and one guest* are warmly invited to the annual Block 15 and Caves Holiday party featuring live music, beverages, food, a photo booth, and good times!
When: Sunday December 11th, 6:00pm-10pm
Where: The Corvallis Marriott Ballroom (400 SW 1st St. Parking available in their garage)
Attire: Many enjoy dressing up but please wear whatever you are comfortable with!
*Adults only. If your guest is a former employee they will need to be OK'd through the signup form.
The pub and Tap Room will be closed all day. Cave wil be open for brunch service.
Discounted Hotel rooms: Call to book: (541)753-0199) and tell the front desk representative your would like to use the “Take the Elevator Home” Rate for the Block 15 Holiday Party
RSVP**: Use the wufoo form line to RSVP not later than Nov 30th
UPCOMING PACKAGED BEER RELEASES - CANS
Releasing Friday
Deep Seek // India Pale Ale We’ve gone deep into the exploration of this modern West Coast IPA. Brewed with mountains of pungent, resinous hops capturing depths of dank pine and bright citrus to complement your next adventure. // 6.50% ABV
Takeaways: With the intention to continue to seek and develope new techiniques to drive hop flavor, we developed this new IPA with a brand new approach.
Tasting Notes: Pine Resin. Tangerine. Mainstay.
Consortium: Citra x Enigma // Hazy IPA Amplified like a stereo record Consortium unites two hop varieties to create a unique experience. We paired the citrusy, floral notes of Citra with the bold, tropical character of Enigma. // 6.60% ABV
Takeaways: Featuring enigma, an exciting New Zealand variety that exhibits a wide range of southern hemisphere characteristics, including tropical, lime and white wine.
Tasting Notes: Mango. Papaya. Pulpy.
COMING UP ON DRAFT
Deep Seek // India Pale Ale
Consortium: Citra x Enigma // Hazy IPA
MARKETING
Deep Seek is coming out this week! Why is this so special? We’re getting a new Perpetual (year-round) beer that is a killer addition to our year-round lineup. The team took years to nail down this recipe.. And while we’re constantly evolving and continuing our improvement of processes… this beer is a true representation of the hard work it took to get here.
Here are a few more things about this beer that you may want to know…
What is it?
Modern West Coast IPA
We’ve gone deep into the exploration of this modern West Coast IPA. Brewed with mountains of pungent, resinous hops capturing depths of dank pine and bright citrus to complement your next adventure.
Why is it important?
Designed to be a cornerstone of our lineup - one we’re proud to put out—a representation of our brewing style and skill, packaged for our fans.
What to tell our fans?
We have launched a new Perpetual beer! This one is for the adventurers who thrive in the Pacific Northwest Climate. Deep Seek is a continuation of our hop exploration and techniques we learned from brewing through the years and applied to a classic west coast style. Our beers constantly evolve with each brew as we better our processes over time.
What to tell Alpha/Block 15 IPA Fans if they ask for it:
Alpha and Block 15 IPA have similar qualities to Deep Seek and were involved in the process of finding Deep Seek. An evolving process to get to this beer.
We will be giving a big marketing push next week, so it will be a soft beer launch this week to get through the holidays.
Head to the Ted Talk next Thursday at the Downtown Pub to chat with our Head Brewer about it!
If you have questions, chat with your manager or message the Marketing team at Marketing@block15.com or myself directly kelsea@block15.com.
CROWLER/PACKAGE SALE
Crowler Sale - Ridgeback Red
Sunday Package Discount - We will NOT offer Imagine, Imagine Joyous, Figgy Pudding, Framboise Claret, and Ol’St. Nick in the package sale on Sunday
BEER EDUCATION
Weekly tastings of new releases and some classics is continuing:
Tuesdays 2pm at the Taproom
Thursdays 11am at the Pub
Our goal, as ever, is to make these tasting as accessible as possible and give everyone an opportunity to learn a bit more about what makes Block 15 beer special.
PUB UPDATES
We will run our limited Game Day menu this weekend Friday-Sunday!
Removing fish & fries, hummus platter and chickpea salad.
We will have chicken wings on the menu again! These will be STAYING as a permanent menu item officially replacing the nachos.
A new soups & specials board is on order, so please be extra diligent about vocalizing the soups & specials to your tables as part of your greeting!
With the holidays just around the corner, remember to offer packaged beer to-go to each table. This is an easy way to increase your sales/tips and it helps the restaurant to continue moving through fresh beer. Plus, everyone needs some beer to-go when visiting family!
Safe travels if you are heading out of town for Thanksgiving! Thank you all for everything that you do to make Block a kickass place to be–each of you is so, so appreciated. We’ve had a few big and busy weekends and we couldn’t have done it without you all. Love you guys!
TAP ROOM UPDATES
Our merch area has moved to the front! A couple quick notes on these changes.
The beer fridge up front is stocked up and ready to go! Guests will still be paying for these at the bar for the most part, but if you see customers in line who have packaged beer in their hands, the chances are they are ready to cash out. It’s a great opportunity to grab a handheld and cash them out quickly. Hospitality at its finest, yo!
The long table next to the ferm tanks has been moved over to the former merch area. These table numbers are now 9A and 9B (just like it used to be 16A and 16B).
We are going to transition to restocking the beer fridge up front at night. You can use the bus station cart after it has been wiped down, but please ensure that you are rotating the product appropriately. If you have any questions with this, please reach out to a manager.
Block Friday at the Tap Room this weekend!
Happy Thanksgiving to all. The Tap Room would not be the place it is without you and I appreciate each and every one of you!
CAVES UPDATES
We’ll be opening for brunch the day after Thanksgiving (11/25)
Brunch will be 8am-2pm Friday-Sunday
Encourage folks to make reservations for brunch moving forward!
EVENTS
Block Friday at the Tap Room (11/25 from 11:30-9pm)
Limited quantities of 20 different cellar beers
Last chance 4-packs and
Discounted merch
HIGH FIVE SECTION
Kelsea De Filippis - She's been juggling so much for the last few months. And yet she keeps her head up and works along all of her team members to make things happen. Love you, Kelsea!
Danny Perston - Always friendly and willing to help out with a great sense of humor!
FEEDBACK
Hey friends! If you find yourself sitting at home, or out and about and something pops into your mind that you would like to pass along to the team, feel free to use this form! Please be mindful of keeping feedback or suggestions constructive and positively worded!
STAFF SECTION!
Welcome to the team to the following folks!
Pepper Hawkinson (Caves FOH)
Matthew Hidde has been promoted to a lead line cook at the pub!
WHAT’S UP ON INSTA??
UPCOMING / IN PROCESS BEERS
*This list is subject to change based on the brewing schedule, so please keep that in mind!
Guy Incognito // Hoppy Pilsner
Prophecies // Belgian-style Quadrupel Ale
Holiday Friends // Wild Farmhouse Ale brewed with spruce tips and matured in neutral oak barrels
Hypnosis // Barley Wine Matured in Cognac Barrels
THE PEOPLE’S PINT
November Beer: Ridgeback Red
A portion of November’s proceeds from The People’s Pint will be donated to the CORVALLIS MOUNTAIN RESCUE UNIT. Corvallis Mountain Rescue Unit (CMRU) offers assistance, without charge, for search and rescue in difficult areas and high-angle terrain. Skilled CMRU volunteers with mountaineering experience, trained in the many facets of technical alpine search and rescue, are available around the clock.
TOY DRIVE
In lieu of a Dine Out event, we’ll be hosting Cameron Merrill’s Legacy Holiday Toy Drive!
The near month-long drive will begin on Friday 11/25 and run through Tuesday 12/20.
Cameron Merrill passed away from Acute Lymphoblastic Leukemia in 2013, at the young age of 2 years and 4 months old. In response to this devastating loss, his family established Cameron Merrill's Legacy to support children with serious illnesses, and their families. By gathering toys for these children, they hope to bring joy during very difficult times, while showing their families community support.
How people can get involved:
Block 15 will be collecting new, unwrapped toys for kids of all ages. These gifts will be delivered to Doernbecher and Randall Children’s Hospital’s pediatric ICU in time for the holidays! Toys can be dropped off at either the Block 15 Downtown Pub or Southtown Tap Room locations during business hours.