Internal Brewsletter - September 16, 2020
MARKETING UPDATES
*The marketing squad has a lot of really cool things in the works right now, and we want you to be informed as things start to roll out to the public. Starting today, we will be adding this marketing section to the weekly Brewsletter with some details on key stories and topics we're stoked to talk about in the days ahead.*
JOY JAMMIN PALE ALE
Starting this Saturday, September 19th, we will release our fourth year-round offering, Joy Pale Ale! We will be brewing this fresh and often. So if it runs out, don’t worry. It’ll be right back and fresher than ever!
About Joy:
Joy blends a pillowy-soft malt profile with a trifecta of tropical, citrus, and orchard fruit hop character. This nuanced, modern-day pale ale is brewed often, canned fresh, and designed to be enjoyed year-round. Drink your joy!
Tasting Notes: Soft, Tropical, Floral, Orchard Citrus Fruit // Hops: Mosaic, Cashmere, Azacca, Citra, Talus // Grains: 2-Row, Oat Malt, Flaked Oats, Flaked Barley, Rice Hulls // Yeast: Juicy // ABV: 5.6% // Availability: Year-Round / OR & WA // Format: 16oz Can, Draft
2020 BLOKTOBERFEST MERCH
You’re eyes aren’t fooling you, we have new Bloktoberfest threads! We updated the graphics for 2020, and ordered up some new offerings this year:
Grey crewneck sweatshirt ($40)
Heather blue tees ($21)
Printed masks ($8)
.5L logo’d beer steins ($8)
Your 25% employee discount applies to all of this if bought at a specific location (discount is not available online via the Saturday Drive-Thru Sale).
We kept our apparel count limited, so don’t miss out on these. When they’re gone, they’re gone!
WILDFIRE RELIEF FUND
In addition to the amazing volunteers that have been helping our community, we are asking our customers to contribute as well. In the next few days, you’ll be seeing new table signs like you see below, with 100% of proceeds going to the American Red Cross: Western Wildfire Fund.
There are 3 ways that people can contribute:
Ask the server to add a donation amount to your tab (Paige & Chris have this set up in our POS systems).
Scan the QR code to donate via mobile.
Drop cash donation into the countertop beer stein (will be set out at POS stations with a sign).
We are also adding a Wildfire Resource page to our website. This page details our efforts and lists out additional ways to help our community.
BLACK IS BEAUTIFUL PINS
Hot off the assembly line, we have some beautiful Black is Beautiful pins! In addition to BiB beers sales, we will be contributing from these pins to the NAACP as well. We are not setting a price on these pins, but we are asking customers and employees to donate as they see fit. We will then pass that along to the Oregon NAACP chapter.
**There is a “Donation” button on the Tap Room POS where you can ring in both the Black is Beautiful pin as well as the above Western Wildfire Fund donation. These buttons are also visible to anyone using our online ordering system, both for the Tap Room and Downtown Delivery/Take-Out.**
“A TOAST TO VOTES” BUTTONS
You will also be seeing some cool little buttons at all of our locations, reading “A TOAST TO VOTES.” We are calling for our community to get out and vote this November! The premise is pretty easy - scan the QR code on the button and it takes you to vote.org. There you can find out if you’re registered to vote, and if not, it will direct you to register before the October 13th deadline. These buttons are FREE for anyone and everyone!
DOWNTOWN UPDATES
This weekend is move-in weekend for those OSU students who have to be on-campus, so even though it’s not the full wave of students we normally get, expect a bit of a bump in business!
We began seating upstairs this week as the smoke has driven out outside customers to take shelter from the smoke.
The Hosting staff is putting more of an emphasis on beginning to recommend Caves Public House as a dining option before the Pub is totally full.
TAKE-OUT & DELIVERY UPDATES
Brunch is coming! Beginning next weekend, we will be offering Take-Out & Delivery brunch!
Later this week we will begin offering an intentionally curated list of bottled beers that are available from our cellar through the take-out & delivery site.
TAP ROOM UPDATES
Just a clarification, Tap Room hours are 11:30am-9pm (last seating at 9pm to ensure everyone is out by 10pm).
Here is a quick break-down of how the Tap Room Saturday Drive-Thru Sale works:
The store opens on Tuesday afternoon around 4pm or 5pm, and closes on Friday morning at 9am
Pick-up is on Saturday between 10am and 1pm
Customers select their pick-up time during the check-out process…if they don’t select a pick-up time, it automatically assigns them the next earliest time
This is the only place for folks to get their cornis filled or to get kegs, and it’s the best place for folks to secure the release beers (we normally won’t run out of beer but if people want to guarantee they get something, this is the best way to do so)
If anyone (customer or employee) has any questions, have them email Paige at paige@block15.com!
BOTH LOCATION UPDATES
We are now only accepting scheduled table requests (reservation) rather than allowing guests to add themselves to the waitlist for Downtown and the Taproom. This helps the restaurant better plan the arrival and flow of their experience. Adjustments to the response process for the reservation system has also changed, details of which are in each location’s Read & Sign.
DISTRO UPDATES
BLOCK 15 IPA EMPLOYEE SALE
We’re running another round of the employee-exclusive sale for Block 15 IPA 4-packs/cases! A screamin’ deal at $1/can, you don’t want to miss it! This beer is sill drinking awesome, it’s just a bit past our freshness goals for going into public distribution.
You can pick up your order on Saturday during the Tap Room Drive-Thru Sale between 10am-1pm (we are going to be strict with enforcing the Saturday-only pick-up, as for tracking purposes we don’t want orders picked up early (it gets confusing on Saturday for Paige to keep track of a whole list of people who have purchased but already picked up), and we don’t want orders picked up late as we just don’t have the room to store a bunch of individual orders…if it is super extenuating circumstances, Paige will work with you, but please don’t take advantage!). Paige will send out a confirmation regarding your pick-up time on Friday afternoon.
Orders can be placed here! Let Paige know if you have any questions!
STAFF UPDATES
WELCOME TO:
Oscar Monroy - Delivery Driver w/ the Distribution Team
Lauren Mesa - Host at the Pub
CONGRATS TO:
Patrick Morris - Company Head Chef
Tivey Hornberger - Prep Manager
BLOCK 15
CAVES PUBLIC HOUSE
WHAT’S GOING ON TAP SOON?
This schedule is subject to change based on availability & brewing logistics!
Tap Room & Pub
Friday, 9/18 - Joy / Sticky Hands, Southern Exposure
UPCOMING CAN/BOTTLE RELEASES
Joy Pale // Jammin Pale Ale / Joy blends a pillowy-soft malt profile with a trifecta of tropical, citrus, and orchard fruit hop character. This nuanced, modern-day pale ale is brewed often, canned fresh, and designed to be enjoyed year-round. Drink your Joy! // $12.40 / 4-pack, 16oz cans
Sticky Hands, Southern Exposure // Hop Experience Ale / Packed with hops from the land down under, this hop experience ale is loaded with luscious notes of fresh peach, mango, tangerine, and lime. southern exposure fuses our custom sticky co2 extraction with a tropical quartet of New Zealand and Australian hops; galaxy, rakau, cascade and wai-iti. a generous portion of crisp pilsner malts soften the grist profile, producing a sticky hands variant perfect for fall, or an Aussie spring. // $18.40 / 4-pack, 16oz cans
UPCOMING / IN PROCESS BEERS
Fresh Catch / Fresh Hopped Pale Ale w/ Strata
Charlie’s Delights, Peaches & Dreams / Over-Fruited Tart Wit-Style Ale w/ Peaches, Tangerines, Apricots, and Vanilla
Specular Reflections / Belgian-Style Dubbel
THE PEOPLE’S PINT
September’s People’s Pint will benefit The Arts Center!
Pub Dine Out: Check back in October!
Tap Room Dine Out: Muddy Creek Charter School- 9/22