Internal Brewsletter - February 24, 2021
MARKETING UPDATES
BLOCK 15 SELECTION SERIES IPA
Last week we talked about our new series of beers coming out this week, the Block 15 Selection Series IPA’s! The first one releases on Friday (Mosaic). For more information, though, here is the press release that we released, detailing a bit more.
UPCOMING PACKAGED RELEASES
*As with most of our releases, this will initially be available on Saturday via the Drive-Thru Sale, and then available at the Tap Room and Pub thereafter! Draft offerings will always go live the Friday before.
Releasing Saturday, 2/27
Selection Series, Mosaic // IPA // This IPA was brewed exclusively with Mosaic hops from Coleman Agriculture farm in Gervais, OR. With an unobtrusive grist profile and soft water base as the canvas, this beer is meant for Mosaic’s vibrant notes of pineapple, melon, and blueberry to shine. // 7% ABV
We will be doing a series of these over the next four weeks - next up: Citra, Centennial, Strata!
Also, this week marks the return of Fresh Pow! This is the last round of this for the season, FYI!
MENU UPDATES
The Chickpea Shawarma went live today at both locations, so please give feedback if you have any!
GENERAL UPDATES
Benton County has not moved from the Extreme Risk category, FYI, so we will be staying at the status quo for a bit longer!
As Bourbon Month draws to a close, at the Pub please place all completed stamp books in one of the little black boxes behind where the hot hold usually lives (where we used to store 33 Beers books). At the Tap Room, please collect completed stamp books in the cash drawer so that they can be collected on or around the first of March.
EMPLOYEE UPDATES
It’s review time for Sean and Laura, and we’d love your feedback!
WHAT’S UP ON INSTA??
COMING UP ON DRAFT
Fri 2/26 - Selection Series, Mosaic / Fresh Pow
UPCOMING / IN PROCESS BEERS
*With the constant changing of everything, some of these releases may change/get pushed back, so please be aware of that when communicating with customers!
Block 15 Selection Series IPA #1, Citra // IPA
Dortmunder Export // Export Lager
THE PEOPLE’S PINT
PEOPLE’S PINT HAPPENINGS
We are excited to announce that Block 15 will be partnering with It's On Us Corvallis in early March for their Open Tab program! More info on the specifics of the partnership will be in next week's newsletter. This week, we want to give you a quick introduction of IOU and what they are all about.
IOU was cofounded in April 2020 by three Corvallis Sustainability Coalition Food Action Team volunteers. The mission is to build community and help the economy through food - IOU pays local restaurants to make meals for the community. IOU Corvallis is a community-building program with a food access side-effect.
IOU was created to retain local dollars the most impactful way - by retaining local jobs. It’s an economics concept called Local Multiplier Effect. Rather than gifting meals or cash to folks who have lost their food service job, IOU hopes to help retain local employment opportunities and lessen the economic impact for individuals. In food systems theory this is called a market intervention.
IOU's Open Tab program is funded by donations from the community and features a different restaurant in Corvallis each week. That restaurant is provided with $3000 to open a tab. There is no need-based requirement or assessment, and anyone is eligible to utilize the tab. The downtown take-out and delivery service will be participating in the Open Tab program as part of our partnership, and we will give you the whole rundown of how the partnership will work in next week's newsletter.
Essentially, It's On Us Corvallis is a really innovative, unique, and uber-local program designed to support YOU! We all know it's been a pretty rough year for the restaurant industry, and IOU found an awesome way to help Corvallis restaurants stay in business and keep people working while also feeding people in need. The volunteers behind it are our customers (literally, you've probably worked a Bloktoberfest or three with them). This is an incredible example of Corvallis taking care of its own. We've watched this program grow since its inception, and we are thrilled to become a restaurant partner and introduce B15 fans to their amazing work.
Read more about IOU Corvallis here: https://itsonuscorvallis.org/about-us
MARCH’S PEOPLE’S PINT
CARDV // CARDV provides services and support to those affected by sexual and domestic violence and provides education and leadership within the community to change the societal conditions that cultivate these forms of violence.
*Block 15/Alpha IPA is the beer of choice this month for the People’s Pint!
MARCH DINE OUT
Tuesday, March 9th - OSU SAVMA Paws For a Cause
Paws for a Cause is a project run by the students of Carlson College of Veterinary Medicine at Oregon State University. The program focuses on providing fun and educational packages to pediatric patients as well as elementary school students in our community to promote inclusion and diversity through the human-animal bond.
